American fitness influencer Jen Selter has been announced as the face of GUESS's latest activewear collection, modelling styles from the spring 2021 collection, including sports bras, leggings, tank tops, and zip jackets.

In a statement, GUESS commented 'As one of the most influential social media stars, fitness advocates and lifestyle experts, Jen Selter has brought together the next generation of young women by her commitment to uplifting her social media followers. Jen exemplifies to her community that dedicating energy and effort to their own well-being is something that should be embraced daily'.